4 Elon Musk Marketing Tips You Could Apply Today


Love or hate him, you can’t deny Elon Musk’s incredible entrepreneurial spirit. Musk is often called a visionary and has had an incredibly prosperous career, including roles as the co-founder of PayPal and Tesla, as well as the founder of SpaceX, Neuralink, and The Boring Company.
Musk has achieved all this success despite the fact that he doesn’t spend a single penny on conventional advertising for his brands, once writing on Twitter that “I hate advertising… You don’t need advertising when the product is so good that it disrupts by word of mouth.” So, what marketing tactics does he adopt instead? And how are they so successful?
Here are some of the best marketing tactics that you can learn from Elon Musk:
1) Don’t Underestimate The Importance of Social Media Marketing
Social media marketing doesn’t have to cost anything, and this is something that Elon Musk has been harnessing for many years. Musk is a prolific user of Twitter, tweeting an average of 6 times per day or 110 times per month – so much so, that he has now become the largest shareholder of the company.
His (often controversial) tweets are frequently quoted in the mainstream media, drawing attention both to the man and his brands. The focus on the person himself, usually in the position of a CEO or founder, is important because this is something that not all brands can easily replicate in their own marketing strategies.
That does not mean it is impossible – there are so many ways to use social media for free. From creating interesting and sharable content on your brand’s pages to using your personal page to promote your brand, the lesson here is to never underestimate the true potential of one viral post.
There is a cult surrounding Musk: he is charismatic, interesting, unusual. He has been to space, he wants to go to Mars. He dates famous women and gives his children unusual names. People care about his opinions, and they want to know what he is going to do next: following Elon Musk on Twitter is the best way to get an insight into his life.
People are attracted by his charisma, his opinions, and the unusual things that he does, and as a result, they are also attracted to his brands and the businesses that he promotes on these platforms. This is often referred to as CEO-led marketing.
2) Focus on High Profile Engagement
Musk never shies away from engaging in high-profile situations that will put him on the world stage. Most recently, when Ukrainian ministers requested Starlink satellites to assist in their defense against the Russian invasion, Musk not only sent two shipments of the satellites directly to Ukraine, he also tweeted about what he was doing, bringing his actions to the public arena. That he did this at no charge to the Ukrainian government only generated further goodwill towards Musk from the general public.
Elon Musk is great at creating soundbites around high-profile world events that he knows will get him into the press. He recently challenged Russian President Putin to a duel, tweeting “I hereby challenge Vladimir Putin to single combat. Stakes are Ukraine.”
Of course, the stakes here are low for Musk: he knows that Putin would not engage with his goading and that there will be no duel. But the soundbite of this single tweet was so controversial that it was repeated in a huge number of media outlets, yet again generating free promotion for both Musk, and by association, his brands. This is a tactic that he has adopted, and that has proved successful for him, again and again throughout the years.
3) Don’t Shy Away from Controversy
Most brands follow similar advertising patterns to their competitors, but Musk marches to his own tune. Musk is both controversial and authentically himself: he doesn’t shy away from the unusual, and this actually helps his brands to stand out from the crowd. Even if you’ve never driven a Tesla, or seen one in the flesh, it’s likely that you’ve heard of the brand and you know what the vehicles look like. That is a testament to Musk’s cult of personality.
The fans of the brand are incredibly passionate about it, and often about Musk. Tesla doesn’t make their own advertising promotions; they let their fans do it for them. When the brand has a new product to launch, rather than bombard consumers with facts and data, Musk will conduct high-profile interviews, have meetings with celebrities such as Kanye West, appear on influential podcasts, or sell flame throwers, just for fun.
We’re not sure why it works, but it does! It attracts consumer attention, and they never tire of Musk or of the brands he represents. That being said, whilst being controversial might help your brand, don’t take things too far: too much backlash could actually be counterproductive and turn consumers off from your brand and your products.
4) Channel Your Inner Salesman and Always Self-Promote
When it comes to self-promotion, no one can sell themselves better than Elon Musk. Elon Musk has often been referred to as the best salesman in the world, though not everyone is so complimentary. Nicholas Weaver, a lecturer in computer science at UC Berkeley, told Insider: “Elon Musk is, at heart, a fast-talking, third-rate car salesman.”
He can be a divisive figure, but his bank balance alone makes it clear that Elon Musk is very good at what he does. Which of his marketing ideas would work best for your brands?
Recent articles
-
Marketing Tips 5 Proven Ways Online Mockups Help Emails Stand Out -
Design Tips The Best Guide To Successful Parental Control Design -
Marketing Tips 4 Helpful And Creative Offline Advertising Techniques That Stand Out -
Marketing Tips The Best 25 Video Editing Software for Marketers to Use in 2023 -
Mockups & Templates Brand New Gift Tag Mockups For Innovative And Realistic Previews -
Mockups & Templates 13 Buyer Persona Templates That Will Make Your Life Easier -
Mockups & Templates How To Easily Create A Clothing Size Chart + 14 Templates -
Mockups & Templates New iPhone App Mockups: 8 Vibrant Digital Marketing Banners -
Marketing Tips Best LinkedIn Image and Video Size in 2023 -
Mockups & Templates 13 New Rollup Mockup Templates Exclusive To Mediamodifier -
Mockups & Templates 11 New Fantastic Packaging Label Templates To Impress Your Customers -
Marketing Tips 10 Reasons To Pay For Professional Mockups -
Marketing Tips How to Sell Digital Downloads on Etsy – The Ultimate Guide -
Mockups & Templates Maximize Customer Loyalty with 12 Awesome Customizable Reward Card Templates -
Marketing Tips Introducing The Guest Post Guidelines For Mediamodifier Blog -
Mockups & Templates 10 New Logo Templates You Can Use For Your Print Company -
Design Tips The Best 7 Colors to Use for Your Social Media Posts in 2023 -
Marketing Tips 4 Useful Tactics That Will Boost Your Website’s Conversion Rates -
Tutorials How to Request a Custom Mockup -
Marketing Tips The BEST Marketing Calendar 2023 + 12 FREE Post Templates -
Marketing Tips The Complete Guide To Image Licenses In Marketing -
Mockups & Templates 10 Awesome Christmas Mockup Templates For Last Minute Marketing -
Marketing Tips Video Ads 101: Do They Work, and How To Use Them? -
Mockups & Templates 16 Corporate Stationery Mockup Templates For Beautiful Previews -
Blog 5 of the Best Design and Mockups Affiliate Programs Compared -
Mockups & Templates 10 TV Mockup Templates For Quick Marketing Images -
Mockups & Templates Free Neon Backgrounds with Instant Download -
Mockups & Templates Must Try: 9 Volatile and Practical Collage Mockup Templates -
Marketing Tips What Is an Employer Branding Specialist, and Do You Need One? -
Design Tips Turn Boring Photos into Artwork with PNG Shadows (50 Free Overlays) -
Mockups & Templates 16 Incredibly Useful Print Mockup Templates For POD Businesses -
Design Tips 40 Free Organic SVG Backgrounds From Mediamodifier -
Blog Affiliate Marketing Trends to Keep an Eye on in 2023 | Affiliate Marketing 101 -
Mockups & Templates The 9 Best 3D Browser Mockups for Previewing Your Website -
Mockups & Templates 10 Clothing Mockups With Models You Should Use For Your Online Business -
Mockups & Templates What Does Mockup Mean? – A Beginner’s Guide to Mockups -
Tutorials Mockup API – The Complete Guide -
Blog TikTok & The Music Industry: The Impact of Viral Content -
Blog 3 Tips to Improve the Quality of a Mockup -
Mockups & Templates 15 Greeting Card Mockups With Flowers -
Mockups & Templates 10 Most Popular Website Screen Browser Mockup Templates -
Marketing Tips 4 Failproof Ways To Make Money on TikTok -
Mockups & Templates 11 Beautiful Poster Mockups To Preview Your Designs and Artwork -
Blog Best Types of Affiliate Marketing Content | Affiliate Marketing 101 -
Mockups & Templates 11 Business Card Mockups For Quick Professional Previews -
Design Tips Can AI Generate a Product Mockup? We Tested All the Tools to Find Out! -
Mockups & Templates Free Podium Backgrounds for a Stunning Product Showcase -
Blog Logo Design 101: 5 Reasons You Need a New One and How to Nail It -
Mockups & Templates iPhone 14 Mockup Templates With Colorful Backgrounds -
News New Feature: Edit Brightness/Contrast of a Mockup Layer -
Mockups & Templates 6 Loungewear Mockup Templates to Showcase Your Apparel Designs -
Tutorials How to Change the Instagram Story Default Background -
Mockups & Templates 21 Logo Mockup Templates Available in the Mediamodifier Generator -
Mockups & Templates 14 Professional Samsung Galaxy Fold Mockup Templates -
Design Tips How to Add Animated GIF to an Image -
Mockups & Templates 33 Beautiful Blanket Mockup Templates to Use Right Now -
Marketing Tips How to Present a Logo to a Client – 5 Useful Tips -
Blog Tips to Achieve Affiliate Marketing Success | Affiliate Marketing 101 -
Mockups & Templates 5 Quiz Templates for Instagram Stories to Boost Your Engagement Fast -
Tutorials How to Use the Mediamodifier Mockup Generator for Free -
News Now Is The Best Time to Invest in Mediamodifier -
Blog How to Get Started with Affiliate Marketing | Affiliate Marketing 101 -
News 6 Instagram Updates You Need to Know About – July 2022 -
Blog What is Affiliate Marketing | Affiliate Marketing 101 -
Mockups & Templates 5 FREE Social Media Templates to Celebrate Pride Month -
Marketing Tips The Marketing Budgets of Big Companies -
Tutorials How to Add a Screenshot to a Computer Screen Stock Photo -
Marketing Tips The Secret to Promoting Your Product with Models -
Design Tips How to Create an Infographic Online With Mediamodifier -
News You Can Now Download SVG Vector Illustration Sets From Mediamodifier -
NFT NFTs: The Good, the Bad, and the Ugly -
Blog 8 Tools to Help You Become More Organized, From a Very Unorganized Person -
Design Tips Need Some Font Inspiration? Try These 5 Fonts Available on Mediamodifier -
Marketing Tips 6 Websites That Will Make It Easier to Stay on Track When Working From Home -
Marketing Tips Make Your Work Easier With These 10 Productivity Tools -
Mockups & Templates How and Why to Use Client Testimonials + 5 Free Templates -
Tutorials How to Make an Online Invoice With Mediamodifier -
Marketing Tips Case Study: This User Creates Etsy Listings In Seconds With Mediamodifier -
Marketing Tips The Best POD Tools for a Successful Print-On-Demand Business -
Marketing Tips Case Study: Etsy Star Seller Increased Their Production Speed by 90% With Our Tool -
Design Tips Improve Design Skills With These 6 Projects -
NFT A Look Into the Future of NFT: What Will the Space Look Like in 10 Years? -
Mockups & Templates 10 Easter Instagram Post Templates That You Can Publish in Seconds -
News Spring Sale: Mediamodifier PRO Annual Plan Now 50% Off! -
Marketing Tips Use These Social Media Job Post Templates to Attract the Best Talent -
Marketing Tips 6 TED Talks That All Marketing Students Should Watch -
Marketing Tips April Fools’ Day Marketing Ideas: 4 Brilliant Ideas [Updated 2023] -
Design Tips The Ultimate Design Cheat Sheet for Students -
News New Feature: Mediamodifier Team Accounts Plan -
Mockups & Templates How to Design a LinkedIn Banner for Your Profile -
Blog Introducing the New Mediamodifier Website -
Marketing Tips 5 Ways Mockups Are The Eco-Friendly Marketing Tools of the Future -
News New Feature: SVG Illustrations Inside the Mediamodifier Design Editor -
Marketing Tips 6 Tips to Get More Clients for Your Small Business -
Marketing Tips 5 of the Best Marketing TikTok Pages to Follow for Inspiration and Advice -
Mockups & Templates How to Preview Social Media Posts Without Publishing Them -
Marketing Tips 6 Tips for Taking Better Product Photos -
Design Tips 5 Celebrities You Didn’t Know Used to Be Designers -
Post Ideas 10 Post Ideas for Social Media in March 2023 -
Design Tips 8 Design Tips for Making a Good Concept Even Better -
Marketing Tips 5 Common Misconceptions About Social Media Managers -
Marketing Tips Improve Your Content With These 6 Tools For Small Businesses -
Mockups & Templates How to Preview Product Packaging Online (Mockup Tool Tutorial) -
Design Tips 5 Principles of Psychology You Can Use to Improve A Design -
Marketing Tips 3 Smart Valentine’s Day Marketing Ideas To Promote Your Business -
News Why You Should Use This WordPress PoD Plugin for Your Store -
Mockups & Templates 20 Valentine’s Day Card Templates (That You Can Use Right Now) -
NFT 3 Reasons to Use an NFT Maker -
Marketing Tips Print on Demand: 6 Easy Steps to Start a Profitable Side Business -
Post Ideas 10 Post Ideas for Social Media in February 2023 -
News This New Feature Makes It Even Easier To Use Our Mockup Editor -
Marketing Tips 5 Smart Ways to Spend Your Marketing Budget -
Marketing Tips Starting a Small Business? 5 Things You’re Forgetting to Do -
NFT How to Use the Mediamodifier NFT Maker -
Mockups & Templates Boost Your Engagement: 9 Instagram Story Ideas -
Design Tips The Best 5 Colors to Use for Your Social Media in 2022 -
Marketing Tips Ultimate Social Media Size Guide [Updated July 2022] -
Showroom Design Preview on Two Posters Mockup in Underground Metro Station -
Showroom Poster Design Preview on a Underground Metro Station Poster Mockup -
Showroom Logo or Design Preview on a Hanging Kitchen Towel -
Showroom Logo Design Preview in a Delivery Box in Front Of a House Doorstep -
Showroom Mockup Preview of Delivery Box on House Doorstep
Visualize your design Use a product mockup to showcase your design


Create your design Use our templates to create delightful designs for any medium

