Ultimate Social Media Size Guide [Updated February 2021]


Ever try to upload a photo as an event cover photo and realize it crops wrong because Facebook changed their image dimensions again? 

Never again will you have to worry about that. This list is updated monthly and covers everything you’ll need for Facebook, Instagram, LinkedIn, YouTube, Pinterest and Twitch images. 

We’ve also added links to templates alongside tips and tricks to pay attention to. 


Facebook unveiled a new desktop layout in mid-2020. By now, all desktop users should be using the new view. 

Make sure all your old templates have been updated to ensure the best results!  

This new update removed the 20% text limit on Facebook Ads, which means marketers can now start testing ads with as many words as they want. 

Post TypeImage size (px)Aspect Ratio
Profile Picture168 x 168 (minimum) 2048 x 2048 (ideal)1:1 (square)
Cover Photo820 x 312px (desktop) 3 640 x 360px (mobile)2.7:1
Photo PostOptimal width: 720, 960 or 2048Height up to 2:3
Link Preview1200 x 6281.91:1
Event Image1200 x 628 41.91:1
Facebook Video1280 x 72016:9 to 9:16 (portrait)
Facebook Ad1200×628 (desktop)1080×1080 (mobile) 1.91:1
Story1080 x 19209:16
Group Cover1640 x 8561.78:1

1 Your profile picture will be shown as a circle so keep in mind the corners will be rounded. 

2 The bottom of the cover photo is automatically shaded and there’s an overlay with your profile picture. You can also upload a video or multiple pictures users can scroll through. 

3 24px from the top and bottom as well as 90px from the left and right will not be visible on mobile


4 The bottom of the cover will be cropped in mobile view, but at the time of writing there is no recommended mobile size, so we recommend designing for desktop. 

Facebook templates for any occasion can be found here:


Instagram will let you upload basically any size photo or video and crop it on the platform. 

Although Instagram supports both pictures and videos, photos perform better. 

Remember to use high-quality images because they will be compressed when uploading. 

Post TypeImage size (px)Aspect Ratio
Square1080 x 1080  1:1
Vertical1080 x 13504:5
Landscape1080 x 5661.91:1
Story1080 x 19209:16
IGTV Cover420 x 6541:1.55
Profile picture110 x 110 (min)1:1

Find templates for:


Pinterest has over 300 million users and Shopify said it was the #2 source of all referral traffic, which makes it a powerful platform for e-commerce as well as personal blogs. 

Make sure to add a “pin” opportunity to your website to allow users to post pictures from your site directly to their board. 

Post TypeImage size (px)Aspect Ratio
Profile Picture180 x 1801:1 
Cover Photo1440 x 81016:9
Square 1000 x 10001:1
Optimal1000 x 15002:3
Tall1000 x 2100 1:2.1

Tons of Pinterest templates are available here:


Twitter photo shares are one of the biggest headaches for marketers. The platform allows to add up to 4 images in one post, but the preview sizes of each picture differ depending on the amount of images you’re using. 

Post TypeImage size (px)Aspect Ratio
Profile Picture400 x 4001:1 
Header1500 x 5003:1
Link Preview 51200 x 6281.91:1
Single Image1200 x 6281.91:1 
Two Images1200 x 13717:8
3+ Images 6See below

5 You cannot edit this on Twitter. It will be pulled from the website whose link you’re sharing. 

twitter image size guide

Find easy-to-use Twitter templates here:


For now, LinkedIn is one of the only platforms where posts with and without images can be equally viral. 

If you’re seeking virality, personal profiles perform better than company pages.

Post TypeImage size (px)Aspect Ratio
Profile Picture400 x 400 (min)1:1 
Background Photo1500 x 500 (personal)1128 x 191 (company) 73:15.9:1
Link Preview1200 x 6281.91:1
Photo 1200 x 1200 (desktop)1200 x 628 (mobile)1.91:1 
Sponsored content1200 x 628 (one image in a post)1080 x 1080 (carousel) 1.91:11:1

7 LinkedIn compressed the cover photo quite a lot. It is recommended to avoid using text on top of a photo as it’ll end up very pixelated. 

Check out our LinkedIn templates


YouTube is a video platform, but engaging thumbnails and channel art are what entice people to click on the video. 

Post TypeImage size (px)Aspect Ratio
Channel Icon800 x 800 (min)1:1 
Channel Art2560 x 144016:9
Thumbnail1200 x 72016:9

Easily create Youtube Channel Art using these templates:


Personalize your channel with images that let viewers know exactly what’s waiting ahead of them when you start streaming. 

Post TypeImage size (px)Aspect Ratio
Profile Picture800 x 8001:1 
Profile Banner1920 x 4804:1
Offline Banner1920 x 108016:9
Thumbnail1280 x 72016:9
Cover Image1200 x 3803.16:1 
Info Panel320 x 1003.2:1

Check out our banner templates for Twitch:

Did we miss any sizes? Let us know in the comments! 

Remember to Bookmark this page for up-to-date size guides so you’ll never have to go back and re-do your designs. 

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Thank you very much for this inspiring article. Your tips are great and it answers a lot of my questions. Online learning is a great way to have some additional knowledge because this will give us the need and urgency to do what is best for all of us. Great post, thanks for sharing valuable content. 🙂

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