Ultimate Social Media Size Guide [Updated July 2022]

Ever try to upload a photo as an event cover photo and realize it crops wrong because Facebook changed their image dimensions again? Never again will you have to worry about that. Here is an ultimate social media size guide. It’s updated frequently and covers everything you’ll need for Facebook, Instagram, LinkedIn, YouTube, Pinterest and Twitch images. 

We’ve also added links to templates alongside tips and tricks to pay attention to. 

Facebook

Facebook unveiled a new desktop layout in mid-2020. By now, all desktop users should be using the new view. 

Make sure all your old templates have been updated to ensure the best results!  

This new update removed the 20% text limit on Facebook Ads, which means marketers can now start testing ads with as many words as they want. 

Post Type	Image size (px)	Aspect Ratio
Profile Picture1	180 x 180 (minimum) 2048 x 2048 (ideal)	1:1 (square)
Cover Photo2	820 x 312px (desktop) 3 640 x 360px (mobile)	2.7:1
Photo Post	Optimal width: 1200	Height can vary
Link Preview	1200 x 630	1.91:1
Event Cover	1920 x 1005 4	1.91:1
Facebook Video	1280 x 720	16:9 to 9:16 (portrait)
360 Video	4096 x 2048 (max)	2:1
Facebook Ad	1200×628 (desktop) 1080×1080 (mobile)	1.91:1
Story	1080 x 1920	9:16
Group Cover	1640 x 856 (desktop) 1640 x 664 (mobile)	1.78:1

¹ Your profile picture will be shown as a circle so keep in mind the corners will be rounded. 

² The bottom of the cover photo is automatically shaded and there’s an overlay with your profile picture. You can also upload a video or multiple pictures users can scroll through. 

³ 24px from the top and bottom as well as 90px from the left and right will not be visible on mobile

⁴ The bottom and edges of the cover image will be cropped in mobile view and not necessarily equally from both ends. Try to not add logos and texts too close to the edges just to be safe.

Facebook templates for any occasion can be found here:

Instagram

Instagram will let you upload basically any size photo or video and crop it on the platform. 

Although the platform allows both videos and photos to be uploaded, photos tend to perform better in the feed. If you’re uploading video content, consider uploading it as a reel (short formats) or IGTV video (longer format).

Remember to use high-quality images because they will be compressed when uploading. 

Post Type	Image size (px)	Aspect Ratio
Square	1080 x 1080	1:1
Vertical	1080 x 1350	4:5
Landscape	1080 x 566	1.91:1
Story	1080 x 1920	9:16
Reels	1080 x 1920	9:16
IGTV Cover	420 x 654	1:1.55
Profile picture	110 x 110 (min)	1:1

Find templates for:

Pinterest

Pinterest has over 300 million users and Shopify said it was the #2 source of all referral traffic, which makes it a powerful platform for e-commerce as well as personal blogs. 

Make sure to add a “pin” opportunity to your website to allow users to post pictures from your site directly to their board. 

Post Type	Image size (px)	Aspect Ratio
Profile Picture	180 x 180	1:1
Cover Photo	1440 x 810	16:9
Square	1000 x 1000	1:1
Optimal	1000 x 1500	2:3
Tall	1000 x 2100	1:2.1

Tons of Pinterest templates are available here:

Twitter

Twitter photo shares are one of the biggest headaches for marketers. The platform allows to add up to 4 images in one post, but the preview sizes of each picture differ depending on the amount of images you’re using. 

Post Type	Image size (px)	Aspect Ratio
Profile Picture	400 x 400	1:1
Header	1500 x 500	3:1
Link Preview 5	1200 x 628	1.91:1
Single Image	1200 x 628	1.91:1
Two Images	1200 x 1371	7:8
3+ Images 6	See below

⁵ You cannot edit this on Twitter. It will be pulled from the website whose link you’re sharing. 

⁶ 

Find easy-to-use Twitter templates here:

LinkedIn

For now, LinkedIn is one of the only platforms where posts with and without images can be equally viral. 

If you’re seeking virality, personal profiles perform better than company pages.

Post Type	Image size (px)	Aspect Ratio
Profile Picture	400 x 400 (min)	1:1
Background Photo	1584 x 396 (personal) 1536 x 768 (company) 7	3:15.9:1
Link Preview	1104 x 736	1.91:1
Photo	1200 x 1200 (desktop)1200 x 628 (mobile)	1.91:1
Sponsored content	1200 x 628 (one image in a post)1080 x 1080 (carousel)	1.91:11:1

⁷ LinkedIn compressed the cover photo quite a lot. It is recommended to avoid using text on top of a photo as it’ll end up very pixelated. 

Check out our LinkedIn templates

YouTube

YouTube is a video platform, but engaging thumbnails and channel art are what entice people to click on the video. 

Post Type	Image size (px)	Aspect Ratio
Channel Icon	800 x 800 (min)	1:1
Channel Art	2560 x 14408	16:9
Thumbnail	1280 x 720	16:9

⁸ Your cover image will display differently on each device. The safe space is 1546 x 423 so keep any logos and images inside that.

Easily create Youtube Channel Art using these templates:

Twitch

Personalize your Twitch channel with images that let viewers know exactly what’s waiting ahead of them when you start streaming. 

Post Type	Image size (px)	Aspect Ratio
Profile Picture	800 x 800	1:1
Profile Banner	1200 x 480	2.5:1
Offline Banner	1920 x 1080	16:9
Thumbnail	1280 x 720	16:9
Alert	750 x 250	3:1
Panel	320 × 60px (min), 320 × 600 (max)	–

Check out our banner templates for Twitch:

Did we miss any sizes in the social media size guide? Let us know in the comments! 

Remember to Bookmark this page for eaxy access to an up-to-date social media size guide so you’ll never have to go back and re-do your designs.