The Secret to Promoting Your Product with Models


Promoting your products alongside real models is an elevated product photography strategy.
It’s nearly impossible to sell a physical product online without showcasing a photograph of it on your listing. Customers need to understand exactly what they’re buying.
But model photos are much more likely to lead to brand awareness, views, and, ultimately, conversions. Potential customers are also more likely to relate to a product that is being used by the model, and better understand how it might relate to their own lives.
Moreover, research shows that 75% of online shoppers rely on product photos when deciding on a potential purchase. This is because product shots that include models will typically reach a wider audience, and in some circumstances even boost the price.
So what is the secret to promoting your products with models? And does it have to be as expensive as it looks? Here’s everything you need to know.
Create Mockups with Mediamodifier
Some Mediamodifer users don’t realize that they can use the tool to create mockups of their products with real people. However, it’s a particularly brilliant resource if you’re a fashion brand since we have mockups available for various clothing items. This will allow you to showcase your designs without the expense of a purpose-built fashion shoot.


What’s more, all the models featured have signed a license allowing brands to use their images to advertise their products. This means that you don’t have to worry about copyright issues or the additional expense of licensing the images you use.
Ensure the Focus is Always on the Product


Creating product photography with models is exciting. However, it’s important to remember that the focus of the image should always be on the product itself. You should only use a model if its presence will enhance a product rather than detract from it; the latter will lead to undesirable results.
For this reason, you should think carefully about whether you need a model to advertise for your brand. If you are selling towels, for example, then draping a towel over the arm of a model in a swimsuit might be distracting: potential customers are more likely to notice the model and the swimsuit. Instead, a picture of a towel on the beach, or alongside a cocktail, might be a better fit.
A good rule of thumb when deciding whether to use a model is to ask yourself if model photos are:
- showcasing your products to their full potential
- relevant to your product
- a good fit for your brand
Remember that you don’t always need to show the whole model. You can show their hands holding a product, or their torso while wearing an item of clothing. This type of photo would have a good impact without detracting away from the product focus.
Choosing the Right Model


In recent years there has been a shift towards using real people in marketing campaigns, and this is an interesting way to create and cement a unique identity for your brand. This can help to increase brand engagement if you have the big-budget involved in these kinds of campaigns at your disposal.
Consumers tend to remember models that look like them or reflect their family dynamic, as well as the products they are promoting. This type of marketing can be an effective way to reach your target audience and build customer loyalty. However, it is important to keep up with the latest trends and changes in the marketing landscape so that you can maintain a fresh and relevant brand identity. A marketing audit can help you ensure that your marketing campaigns are on-trend and effective.
But if you’re using stock product photography of models, then you should still choose the one that is relevant to your product. Think about what kind of image you’re trying to promote for your brand. Is your target audience families or young people? Are you trying to attract jet setters or dog owners?
You will easily choose the right model for you when you know your audience well. And that’s when a model shot can have a big impact on your brand.
Key Takeaways
Taking modeled photos is expensive and quite time-consuming. It requires a high level of both resources and expertise.
But luckily, there is a way that your brand can enjoy all the benefits of model photography without many of the expenses. The Mediamodifier design tool is a cost-effective way to experiment with model imagery, to make your product look better than ever before. In addition, you do not have to worry about the copyright of the photos you will use.
Related articles
Recent articles
-
Mockups & Templates 13 Buyer Persona Templates That Will Make Your Life Easier -
Mockups & Templates How To Easily Create A Clothing Size Chart + 14 Templates -
Mockups & Templates New iPhone App Mockups: 8 Vibrant Digital Marketing Banners -
Marketing Tips Best LinkedIn Image and Video Size in 2023 -
Mockups & Templates 13 New Rollup Mockup Templates Exclusive To Mediamodifier -
Mockups & Templates 11 New Fantastic Packaging Label Templates To Impress Your Customers -
Marketing Tips 10 Reasons To Pay For Professional Mockups -
Marketing Tips How to Sell Digital Downloads on Etsy – The Ultimate Guide -
Mockups & Templates Maximize Customer Loyalty with 12 Awesome Customizable Reward Card Templates -
Marketing Tips Introducing The Guest Post Guidelines For Mediamodifier Blog -
Mockups & Templates 10 New Logo Templates You Can Use For Your Print Company -
Design Tips The Best 7 Colors to Use for Your Social Media Posts in 2023 -
Marketing Tips 4 Useful Tactics That Will Boost Your Website’s Conversion Rates -
Tutorials How to Request a Custom Mockup -
Marketing Tips The BEST Marketing Calendar 2023 + 12 FREE Post Templates -
Marketing Tips The Complete Guide To Image Licenses In Marketing -
Mockups & Templates 10 Awesome Christmas Mockup Templates For Last Minute Marketing -
Marketing Tips Video Ads 101: Do They Work, and How To Use Them? -
Mockups & Templates 16 Corporate Stationery Mockup Templates For Beautiful Previews -
Blog 5 of the Best Design and Mockups Affiliate Programs Compared -
Mockups & Templates 10 TV Mockup Templates For Quick Marketing Images -
Mockups & Templates Free Neon Backgrounds with Instant Download -
Mockups & Templates Must Try: 9 Volatile and Practical Collage Mockup Templates -
Marketing Tips What Is an Employer Branding Specialist, and Do You Need One? -
Design Tips Turn Boring Photos into Artwork with PNG Shadows (50 Free Overlays) -
Mockups & Templates 16 Incredibly Useful Print Mockup Templates For POD Businesses -
Design Tips 40 Free Organic SVG Backgrounds From Mediamodifier -
Blog Affiliate Marketing Trends to Keep an Eye on in 2023 | Affiliate Marketing 101 -
Mockups & Templates The 9 Best 3D Browser Mockups for Previewing Your Website -
Mockups & Templates 10 Clothing Mockups With Models You Should Use For Your Online Business -
Mockups & Templates What Does Mockup Mean? – A Beginner’s Guide to Mockups -
Tutorials Mockup API – The Complete Guide -
Blog TikTok & The Music Industry: The Impact of Viral Content -
Blog 3 Tips to Improve the Quality of a Mockup -
Mockups & Templates 15 Greeting Card Mockups With Flowers -
Mockups & Templates 10 Most Popular Website Screen Browser Mockup Templates -
Marketing Tips 4 Failproof Ways To Make Money on TikTok -
Mockups & Templates 11 Beautiful Poster Mockups To Preview Your Designs and Artwork -
Blog Best Types of Affiliate Marketing Content | Affiliate Marketing 101 -
Mockups & Templates 11 Business Card Mockups For Quick Professional Previews -
Design Tips Can AI Generate a Product Mockup? We Tested All the Tools to Find Out! -
Mockups & Templates Free Podium Backgrounds for a Stunning Product Showcase -
Blog Logo Design 101: 5 Reasons You Need a New One and How to Nail It -
Mockups & Templates iPhone 14 Mockup Templates With Colorful Backgrounds -
News New Feature: Edit Brightness/Contrast of a Mockup Layer -
Mockups & Templates 6 Loungewear Mockup Templates to Showcase Your Apparel Designs -
Tutorials How to Change the Instagram Story Default Background -
Mockups & Templates 21 Logo Mockup Templates Available in the Mediamodifier Generator -
Mockups & Templates 14 Professional Samsung Galaxy Fold Mockup Templates -
Design Tips How to Add Animated GIF to an Image -
Mockups & Templates 33 Beautiful Blanket Mockup Templates to Use Right Now -
Marketing Tips How to Present a Logo to a Client – 5 Useful Tips -
Blog Tips to Achieve Affiliate Marketing Success | Affiliate Marketing 101 -
Mockups & Templates 5 Quiz Templates for Instagram Stories to Boost Your Engagement Fast -
Tutorials How to Use the Mediamodifier Mockup Generator for Free -
News Now Is The Best Time to Invest in Mediamodifier -
Blog How to Get Started with Affiliate Marketing | Affiliate Marketing 101 -
News 6 Instagram Updates You Need to Know About – July 2022 -
Blog What is Affiliate Marketing | Affiliate Marketing 101 -
Mockups & Templates 5 FREE Social Media Templates to Celebrate Pride Month -
Marketing Tips The Marketing Budgets of Big Companies -
Tutorials How to Add a Screenshot to a Computer Screen Stock Photo -
Design Tips How to Create an Infographic Online With Mediamodifier -
News You Can Now Download SVG Vector Illustration Sets From Mediamodifier -
NFT NFTs: The Good, the Bad, and the Ugly -
Blog 8 Tools to Help You Become More Organized, From a Very Unorganized Person -
Design Tips Need Some Font Inspiration? Try These 5 Fonts Available on Mediamodifier -
Marketing Tips 6 Websites That Will Make It Easier to Stay on Track When Working From Home -
Marketing Tips Make Your Work Easier With These 10 Productivity Tools -
Mockups & Templates How and Why to Use Client Testimonials + 5 Free Templates -
Tutorials How to Make an Online Invoice With Mediamodifier -
Marketing Tips Case Study: This User Creates Etsy Listings In Seconds With Mediamodifier -
Marketing Tips The Best POD Tools for a Successful Print-On-Demand Business -
Marketing Tips Case Study: Etsy Star Seller Increased Their Production Speed by 90% With Our Tool -
Design Tips Improve Design Skills With These 6 Projects -
NFT A Look Into the Future of NFT: What Will the Space Look Like in 10 Years? -
Mockups & Templates 10 Easter Instagram Post Templates That You Can Publish in Seconds -
News Spring Sale: Mediamodifier PRO Annual Plan Now 50% Off! -
Marketing Tips Use These Social Media Job Post Templates to Attract the Best Talent -
Marketing Tips 6 TED Talks That All Marketing Students Should Watch -
Marketing Tips 4 Elon Musk Marketing Tips You Could Apply Today -
Marketing Tips April Fools’ Day Marketing Ideas: 4 Brilliant Ideas [Updated 2023] -
Design Tips The Ultimate Design Cheat Sheet for Students -
News New Feature: Mediamodifier Team Accounts Plan -
Mockups & Templates How to Design a LinkedIn Banner for Your Profile -
Blog Introducing the New Mediamodifier Website -
Marketing Tips 5 Ways Mockups Are The Eco-Friendly Marketing Tools of the Future -
News New Feature: SVG Illustrations Inside the Mediamodifier Design Editor -
Marketing Tips 6 Tips to Get More Clients for Your Small Business -
Marketing Tips 5 of the Best Marketing TikTok Pages to Follow for Inspiration and Advice -
Mockups & Templates How to Preview Social Media Posts Without Publishing Them -
Marketing Tips 6 Tips for Taking Better Product Photos -
Design Tips 5 Celebrities You Didn’t Know Used to Be Designers -
Post Ideas 10 Post Ideas for Social Media in March 2023 -
Design Tips 8 Design Tips for Making a Good Concept Even Better -
Marketing Tips 5 Common Misconceptions About Social Media Managers -
Marketing Tips Improve Your Content With These 6 Tools For Small Businesses -
Mockups & Templates How to Preview Product Packaging Online (Mockup Tool Tutorial) -
Design Tips 5 Principles of Psychology You Can Use to Improve A Design -
Marketing Tips 3 Smart Valentine’s Day Marketing Ideas To Promote Your Business -
News Why You Should Use This WordPress PoD Plugin for Your Store -
Mockups & Templates 20 Valentine’s Day Card Templates (That You Can Use Right Now) -
NFT 3 Reasons to Use an NFT Maker -
Marketing Tips Print on Demand: 6 Easy Steps to Start a Profitable Side Business -
Post Ideas 10 Post Ideas for Social Media in February 2023 -
News This New Feature Makes It Even Easier To Use Our Mockup Editor -
Marketing Tips 5 Smart Ways to Spend Your Marketing Budget -
Marketing Tips Starting a Small Business? 5 Things You’re Forgetting to Do -
NFT How to Use the Mediamodifier NFT Maker -
Mockups & Templates Boost Your Engagement: 9 Instagram Story Ideas -
Design Tips The Best 5 Colors to Use for Your Social Media in 2022 -
Marketing Tips Ultimate Social Media Size Guide [Updated July 2022] -
Showroom Happy Fathers Day Mug Design in a Coffee Much On Sand Beach -
Showroom For Rent Sign in yard Sign Mockup Generator in front of House -
Showroom Sign Design in a Yard Sign Mockup Generator -
Showroom Large Sign Design on a Yard Sign Mockup Generator -
Showroom House Rent Sign in Yard Sign Mockup Generator -
Showroom For Rent Sign Design in Yard Sign Mockup Template -
Showroom Rent Advertisement in Yard Sign Mockup Generator
Visualize your design Use a product mockup to showcase your design


Create your design Use our templates to create delightful designs for any medium

