Pinterest is one of those underrated social platforms: few businesses think of exploring it, which could be a mistake, given Pinterest’s huge user base.
People are visual and after Instagram, Pinterest is the largest visual social media platform.
With over 2 million pins saved daily and more than 335 million people visiting the site on a monthly basis, conquering Pinterest can be a life-changer for your business.
Of course, given the highly visual nature of the platform, we’ve prepared some tips and tricks on how to nail the perfect Pinterest image – size and all.
What is the right Pinterest image size?
First, let’s touch on what is the ideal Pinterest image.
A study of over 500,000 images found that portrait images are repinned 60% more times than tall or landscape images
The sweet spot is an aspect ratio between 2:3 and 4:5.
The story pins, introduced in 2019, function in a similar way to stories on Instagram or Facebook. The perfect aspect ratio here, however, is 9:16.
|Type of content
|Pinterest (portrait) image
|1000 x 1500 px
|100 x 200 px
|900 x 1600 px
|Pinterest profile image
|600 x 600 px
|180 x 180 px
|Pinterest cover image
|1600 x 900 px
|600 x 600 px
|200 x 200 px
Tips and tricks on picking the perfect Pinterest image
When selecting an image to post on Pinterest, think vertically.
Pinterest recommends 2:3 aspect ratio, but the specific dimensions vary from year to year: in 2020, these are 1000 x 1500 px.
Keep in mind the differences between the Pinterest portrait images and the board covers: the latter are always square.
Pinterest recommends keeping your board covers to no less than 200 x 200px, but the recommended size is 600 x 600px.
Like any other social media, Pinterest lets you share video content.
As a rule of thumb, keep your videos short and sweet – your audience’s attention starts to wane after approximately 10-15 seconds.
The maximum Pinterest video size is 2GB and the maximum length is 30 minutes.
In terms of aspect ratio, portrait mode (16:9) is recommended, but square videos (1:1) are also popular.
Conquer Pinterest with the right size image and follow our tips and tricks for success!