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Infographic Guide to All Google Display Ads Sizes 2024

March 2nd 2023

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4 minute read

Can’t seem to decide which of the Google Display Ads sizes to choose? Take a look at our infographic guide for a comprehensive breakdown of all sizes available in 2024. From rectangles to skyscrapers, this guide can assist you in navigating the world of Google Display Ads with ease.

PS. Jump to the end for all sizes collected in one helpful infographic.

1. Rectangle Banner Size

As the name suggests, these banners are rectangular and can be displayed in various sizes, including 300x250px, 336x280px, and 200x200px. Rectangular banners are popular for their versatility and ability to fit seamlessly into most websites and mobile apps.

Type of banner	Recommended size	Aspect ratio	Maximum file size
Large Rectangle	336 x 280 px	1:7.78	150KB
Triple Widescreen	250 x 360 px	1:1.44	150KB
Vertical Square	240 x 400 px	3:5	150KB
Small Square	200 x 200 px	1:1	150KB
Square	250 x 250 px	1:1	150KB
Netboard	580 x 400 px	1.45:1	150KB
Inline Rectangle	300 x 250 px	6:5	150KB

2. Skyscraper Banner Size

Skyscraper banners are long and vertical in shape, typically measuring 120x600px or 160x600px. These banners are often placed on the sides of web pages and can be eye-catching due to their unique shape.

Type of banner	Recommended size	Aspect ratio	Maximum file size
Portrait	300 x 1050 px	2:7	150KB
Skyscraper	120 x 600 px	1:5	150KB
Half-page Ad	300 x 600 px	1:2	150KB
Wide Skyscraper	160 x 600 px	0.27:1	150KB

3. Leaderboard Banner Size

Leaderboard banners are horizontal in shape and typically measure 930x90px. They are often placed at the top of web pages and are designed to draw attention to the most important content on the page.

Type of banner	Recommended size	Aspect ratio	Maximum file size
Banner	468 x 60 px	7.8:1	150KB
Leaderboard	728 x 90 px	8.09:1	150KB
Top Banner	930 x 180 px	5.17:1	150KB
Large Leaderboard	970 x 90 px	10.78:1	150KB
Billboard	970 x 250 px	3.88:1	150KB
Panorama	970 x 120 px	2.02:1	150KB

4. Mobile Banner Size

Mobile banners are explicitly designed for mobile devices and come in various sizes, including 320x50px and 320x100px. They are often smaller than desktop banners and are optimized for the smaller screens of mobile devices.

Type of banner	Recommended size	Aspect ratio	Maximum file size
Large Mobile Banner	320 x 100 px	3.2:1	150KB
Mobile Banner	320 x 50 px	6.4:1	150KB
Smaller Mobile Banner	300 x 50 px	6:1	150KB

What types of files can I use for my Google ads?

To display image ads with Google, you need to use acceptable file formats such as JPEG, PNG, and GIFs.

JPEG offers high-quality images in small file sizes, while PNG supports transparency and is ideal for logos and graphics. GIFs are useful for short animations or displaying multiple images in one file, and animated GIFs can be used to create captivating ads that increase engagement rates.

You can leverage these file formats to create effective image ads and reach your target audience.

Which Google Display Ads size is the right one for my campaign?

Determining the best Google ad size for your business depends on several factors, including your advertising goals, target audience, and the platform on which you plan to advertise.

For example, let’s say you want to run a typical display ad campaign on Google Ads. In that case, you may consider using the standard leaderboard, one of the most commonly used ad sizes, and it can be effective for driving traffic to your website.

Alternatively, if you’re running a mobile ad campaign, you should consider using one of the smaller mobile ad sizes, such as the mobile banner, which can effectively engage with mobile users.

Ultimately, the best Google ad size for your business will depend on your unique advertising goals, target audience, and the specific platform on which you plan to advertise. Therefore, testing different ad sizes and formats is essential to see what works best for your business.