Video Ads 101: Do They Work, and How To Use Them?


You’ve seen them before: those little video ads that pop up in between your cousin’s baby pictures and your friend’s political rants on social media. They’re everywhere, and for a good reason — video advertising is one of the most effective ways to reach your target audience.
In fact, ad spending in the Video Advertising segment is projected to reach over US$180bn by the end of the year. But how do you create a video ad that actually works? And more importantly, how do you ensure people don’t skip over it? Let’s take a closer look.
First of all – are video ads even that effective?
According to a recent study by Wyzowl, 87% of video marketers reported that video gives them a positive Return On Investment (ROI), and 81% of marketers feel that video has a direct, positive impact on sales. Because they’re so visually stimulating, people are more likely to stop scrolling and watch your video ad all the way through. And the longer someone watches your ad, the more likely they will remember your message and take action.


In most cases, video ads can be more effective than their static counterparts— but that doesn’t mean they’re suitable for every business. Video is a great way to show off your products if you’re selling a product or service that is visual in nature, such as fashion or home decor. Video is also well-suited for explaining complex concepts or processes.
For example, a video ad will likely be very effective if you can break down what you do into a simple, easy-to-understand story. Crafting a compelling video ad that stands out on social media platforms can be a daunting task. However, if you create video storyboards beforehand, you’ll be able to visualize your ideas and streamline the production process with ease.
On the other hand, if you’re selling a less visual product or service, such as insurance or financial planning, then a video ad may not be the best use of your time and money. In these cases, a static image or text may be more effective since you won’t have to worry about creating visuals.
Are Video Ads The Right Way To Go For My Business?
As we just mentioned, video ads might not be the best for every business. That said, specific industries will benefit more from video advertising than others. For example, companies with solid visuals (e.g., fashion brands) or those who excel at telling stories (e.g., travel companies) will find video ads especially useful. On the other hand, sometimes static images with a video overlay can still be compelling.


Ultimately, you’ll have to test and measure which ad is most effective for your business. The key is ensuring that you’re using the right platform, targeting the right audience, and crafting compelling video ads that people want to watch.
How do I Create an Effective Video Ad?
Now that you know why video ads are not just some fancy new trend, let’s discuss how to create one. The most crucial factor is to make sure you’re creating content that’s both engaging and relevant. Start by researching your target audience — what kind of content do they like? What kind of stories are they interested in hearing? Once you understand who they are and what they want, you can begin creating tailored video content.


Videos offer a fantastic opportunity to show off your brand’s personality in a way that’s difficult to do with other types of content. Whether you choose a funny, serious, or heartwarming approach, ensure your ad is true to your brand’s voice. This will help you create an emotional connection with your viewers and make them more likely to remember your brand. Don’t overthink, and grab your smartphone or camera, because people don’t want to watch an ad full of stock footage; they want to see something unique and authentic! And finally, keep it short —not many people want to sit through a 10-minute video ad (unless Martin Scorcese directs it).
How do I set up ads on social media?
This blog post will concentrate on Instagram and Facebook ads, but we highly suggest testing if TikTok ads fit your brand. Creating video ads for Facebook and Instagram is relatively easy. First, you need to go to Meta Business Suite or Ads Manager and create a new Campaign. You’ll then be asked to choose your campaign objective, such as engagement, awareness, traffic, etc. Next, you’ll need to enter the details of your campaign and set up a budget. Once that’s done, all left is to upload your video and submit your ad for review.


Check out detailed information about Facebook ads here and for Instagram ads, look here.
How can I make sure my ads don’t flop?
Brainstorming and trying out different ideas are essential for every marketing campaign. Before creating ads, think of a few concepts that could work for your target audience. This will help you develop unique and exciting videos that stand out from the competition.
Don’t be afraid to test different approaches and analyze the results. For example, you’ll likely want to set up A/B testing for different ad creatives, headlines, or messages. This will help you determine which creative is the most effective and what messaging resonates with your audience.


If you’re working in a marketing team or want to share your ad with copy texts with your team, you might benefit from using mockups to visualize your ideas. With Mediamodifier’s dynamic social media ad mockups, you can test your ideas for Facebook, Instagram, Tiktok, Snapchat, and many other platforms without setting up the ads. This way, you can see what feels suitable for A/B tests or instantly get feedback from your clients. So whether it’s image, carousel, or video ads – we’ve got you covered!
Let’s wrap it up!
Video ads are an effective way to reach your target audience and build brand awareness. While they’re not suitable for every business, if you have strong visuals or tell compelling stories, video ads can be a great way to engage with potential customers. Just remember to create attention-grabbing hooks, test different versions of your video,s and copy texts. Good luck!
Please share your best ad mockups on social media by tagging us @Mediamodifier.
Related articles
Recent articles
-
Mockups & Templates Just Arrived: 28 Awesome Glass Mug Mockup Templates -
Mockups & Templates Fantastic Brand New T-Shirt Mockups with Models -
Post Ideas 10 Inspiring Instagram Video Post Ideas for All Businesses -
Marketing Tips How To Skyrocket Business Acquisitions with Digital Signage -
Design Tips How To Create The Best Landing Pages For High Conversions -
Design Tips A Proven Guide to App Technical Optimization for More Revenue -
Marketing Tips How to Make Sure Your Marketing Showcases Authentic Use Cases -
Mockups & Templates 16 Stunning Fresh T-Shirt Mockups With Male Models -
Marketing Tips How to Use Product Mockups in Your Marketing Strategy -
Mockups & Templates Real Estate Mockups & Templates: The Best in the Business -
Mockups & Templates 27 Brand New Button Mockups For Quick Previews -
Design Tips The Fundamentals of Incorporating Closed Captions in UX Design -
Marketing Tips 5 Proven Ways Online Mockups Help Emails Stand Out -
Design Tips The Best Guide To Successful Parental Control Design -
Marketing Tips 4 Helpful And Creative Offline Advertisingn Techniques That Stand Out -
Marketing Tips The Best 26 Video Editing Software for Marketers to Use in 2023 -
Mockups & Templates Brand New Gift Tag Mockups For Innovative And Realistic Previews -
Mockups & Templates 13 Buyer Persona Templates That Will Make Your Life Easier -
Mockups & Templates How To Easily Create A Clothing Size Chart + 14 Templates -
Mockups & Templates New iPhone App Mockups: 8 Vibrant Digital Marketing Banners -
Marketing Tips Best LinkedIn Image and Video Size in 2023 -
Mockups & Templates 13 New Rollup Mockup Templates Exclusive To Mediamodifier -
Mockups & Templates 11 New Fantastic Packaging Label Templates To Impress Your Customers -
Marketing Tips 10 Reasons To Pay For Professional Mockups -
Marketing Tips How to Sell Digital Downloads on Etsy – The Ultimate Guide -
Mockups & Templates Maximize Customer Loyalty with 12 Awesome Customizable Reward Card Templates -
Marketing Tips Introducing The Guest Post Guidelines For Mediamodifier Blog -
Mockups & Templates 10 New Logo Templates You Can Use For Your Print Company -
Design Tips The Best 7 Colors to Use for Your Social Media Posts in 2023 -
Marketing Tips 4 Useful Tactics That Will Boost Your Website’s Conversion Rates -
Tutorials How to Request a Custom Mockup -
Marketing Tips The BEST Marketing Calendar 2023 + 12 FREE Post Templates -
Marketing Tips The Complete Guide To Image Licenses In Marketing -
Mockups & Templates 10 Awesome Christmas Mockup Templates For Last Minute Marketing -
Mockups & Templates 16 Corporate Stationery Mockup Templates For Beautiful Previews -
Blog 5 of the Best Design and Mockups Affiliate Programs Compared -
Mockups & Templates 10 TV Mockup Templates For Quick Marketing Images -
Mockups & Templates Free Neon Backgrounds with Instant Download -
Mockups & Templates Must Try: 9 Volatile and Practical Collage Mockup Templates -
Marketing Tips What Is an Employer Branding Specialist, and Do You Need One? -
Design Tips Turn Boring Photos into Artwork with PNG Shadows (50 Free Overlays) -
Mockups & Templates 16 Incredibly Useful Print Mockup Templates For POD Businesses -
Design Tips 40 Free Organic SVG Backgrounds From Mediamodifier -
Blog Affiliate Marketing Trends to Keep an Eye on in 2023 | Affiliate Marketing 101 -
Mockups & Templates The 9 Best 3D Browser Mockups for Previewing Your Website -
Mockups & Templates 10 Clothing Mockups With Models You Should Use For Your Online Business -
Mockups & Templates What Does Mockup Mean? – A Beginner’s Guide to Mockups -
Tutorials Mockup API – The Complete Guide -
Blog TikTok & The Music Industry: The Impact of Viral Content -
Blog 3 Tips to Improve the Quality of a Mockup -
Mockups & Templates 15 Greeting Card Mockups With Flowers -
Mockups & Templates 10 Most Popular Website Screen Browser Mockup Templates -
Marketing Tips 4 Failproof Ways To Make Money on TikTok -
Mockups & Templates 11 Beautiful Poster Mockups To Preview Your Designs and Artwork -
Blog Best Types of Affiliate Marketing Content | Affiliate Marketing 101 -
Mockups & Templates 11 Business Card Mockups For Quick Professional Previews -
Design Tips Can AI Generate a Product Mockup? We Tested All the Tools to Find Out! -
Mockups & Templates Free Podium Backgrounds for a Stunning Product Showcase -
Blog Logo Design 101: 5 Reasons You Need a New One and How to Nail It -
Mockups & Templates iPhone 14 Mockup Templates With Colorful Backgrounds -
News New Feature: Edit Brightness/Contrast of a Mockup Layer -
Mockups & Templates 6 Loungewear Mockup Templates to Showcase Your Apparel Designs -
Tutorials How to Change the Instagram Story Default Background -
Mockups & Templates 21 Logo Mockup Templates Available in the Mediamodifier Generator -
Mockups & Templates 14 Professional Samsung Galaxy Fold Mockup Templates -
Design Tips How to Add Animated GIF to an Image -
Mockups & Templates 33 Beautiful Blanket Mockup Templates to Use Right Now -
Marketing Tips How to Present a Logo to a Client – 5 Useful Tips -
Blog Tips to Achieve Affiliate Marketing Success | Affiliate Marketing 101 -
Mockups & Templates 5 Quiz Templates for Instagram Stories to Boost Your Engagement Fast -
Tutorials How to Use the Mediamodifier Mockup Generator for Free -
News Now Is The Best Time to Invest in Mediamodifier -
Blog How to Get Started with Affiliate Marketing | Affiliate Marketing 101 -
News 6 Instagram Updates You Need to Know About – July 2022 -
Blog What is Affiliate Marketing | Affiliate Marketing 101 -
Mockups & Templates 5 FREE Social Media Templates to Celebrate Pride Month -
Marketing Tips The Marketing Budgets of Big Companies -
Tutorials How to Add a Screenshot to a Computer Screen Stock Photo -
Marketing Tips The Secret to Promoting Your Product with Models -
Design Tips How to Create an Infographic Online With Mediamodifier -
News You Can Now Download SVG Vector Illustration Sets From Mediamodifier -
NFT NFTs: The Good, the Bad, and the Ugly -
Blog 8 Tools to Help You Become More Organized, From a Very Unorganized Person -
Design Tips Need Some Font Inspiration? Try These 5 Fonts Available on Mediamodifier -
Marketing Tips 6 Websites That Will Make It Easier to Stay on Track When Working From Home -
Marketing Tips Make Your Work Easier With These 10 Productivity Tools -
Mockups & Templates How and Why to Use Client Testimonials + 5 Free Templates -
Tutorials How to Make an Online Invoice With Mediamodifier -
Marketing Tips Case Study: This User Creates Etsy Listings In Seconds With Mediamodifier -
Marketing Tips The Best POD Tools for a Successful Print-On-Demand Business -
Marketing Tips Case Study: Etsy Star Seller Increased Their Production Speed by 90% With Our Tool -
Design Tips Improve Design Skills With These 6 Projects -
NFT A Look Into the Future of NFT: What Will the Space Look Like in 10 Years? -
Mockups & Templates 10 Easter Instagram Post Templates That You Can Publish in Seconds -
News Spring Sale: Mediamodifier PRO Annual Plan Now 50% Off! -
Marketing Tips Use These Social Media Job Post Templates to Attract the Best Talent -
Marketing Tips 6 TED Talks That All Marketing Students Should Watch -
Marketing Tips 4 Elon Musk Marketing Tips You Could Apply Today -
Marketing Tips April Fools’ Day Marketing Ideas: 4 Brilliant Ideas [Updated 2023] -
Design Tips The Ultimate Design Cheat Sheet for Students -
News New Feature: Mediamodifier Team Accounts Plan -
Mockups & Templates How to Design a LinkedIn Banner for Your Profile -
Blog Introducing the New Mediamodifier Website -
Marketing Tips 5 Ways Mockups Are The Eco-Friendly Marketing Tools of the Future -
News New Feature: SVG Illustrations Inside the Mediamodifier Design Editor -
Marketing Tips 6 Tips to Get More Clients for Your Small Business -
Marketing Tips 5 of the Best Marketing TikTok Pages to Follow for Inspiration and Advice -
Mockups & Templates How to Preview Social Media Posts Without Publishing Them -
Marketing Tips 6 Tips for Taking Better Product Photos -
Design Tips 5 Celebrities You Didn’t Know Used to Be Designers -
Post Ideas 10 Post Ideas for Social Media in March 2023 -
Design Tips 8 Design Tips for Making a Good Concept Even Better -
Marketing Tips 5 Common Misconceptions About Social Media Managers -
Marketing Tips Improve Your Content With These 7 Tools For Small Businesses -
Mockups & Templates How to Preview Product Packaging Online (Mockup Tool Tutorial) -
Design Tips 5 Principles of Psychology You Can Use to Improve A Design -
Marketing Tips 3 Smart Valentine’s Day Marketing Ideas To Promote Your Business -
News Why You Should Use This WordPress PoD Plugin for Your Store -
Mockups & Templates 20 Valentine’s Day Card Templates (That You Can Use Right Now) -
NFT 3 Reasons to Use an NFT Maker -
Marketing Tips Print on Demand: 6 Easy Steps to Start a Profitable Side Business -
Post Ideas 10 Post Ideas for Social Media in February 2023 -
News This New Feature Makes It Even Easier To Use Our Mockup Editor -
Marketing Tips 5 Smart Ways to Spend Your Marketing Budget -
Marketing Tips Starting a Small Business? 5 Things You’re Forgetting to Do -
NFT How to Use the Mediamodifier NFT Maker -
Mockups & Templates Boost Your Engagement: 9 Instagram Story Ideas -
Design Tips The Best 5 Colors to Use for Your Social Media in 2022 -
Marketing Tips Ultimate Social Media Size Guide [Updated July 2022] -
Showroom Modern Logo on Floating Golf T-Shirt Mockup -
Showroom Logo on Professional Polo T-Shirt Mockup Generator -
Showroom Simple Logo on Isolated Golf T-Shirt Mockup -
Showroom Illustrated Design on Minimalist Golf T-Shirt Mockup Generator -
Showroom Simple Logo on Classic Golf T-Shirt Mockup Generator -
Showroom Diamond Logo Design on Display of a Golf T-Shirt Mockup
Visualize your design Use a product mockup to showcase your design


Create your design Use our templates to create delightful designs for any medium

