All posts from the author: Tor Hampton

  • The Marketing Budgets of Big Companies

    Have you ever wondered what are the marketing budgets of big companies? In 2020, personal care and hygiene giant Procter & Gamble (P&G) was named as the company with the world’s largest advertising spend. In those twelve months alone, the multinational spent a whopping $8 billion on promotional activities and advertising campaigns. But what might […]

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  • The Secret to Promoting Your Product with Models

    Promoting your products alongside real models is an elevated product photography strategy. It’s nearly impossible to sell a physical product online without showcasing a photograph of it on your listing. Customers need to understand exactly what they’re buying. But model photos are much more likely to lead to brand awareness, views, and, ultimately, conversions. Potential […]

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  • NFTs: The Good, the Bad, and the Ugly

    The Non-Fungible Token (NFT) space is a huge one and one that is growing at an exponential rate. The total value of all NFTs transactions worldwide increased by an incredible 21,350% in 2021, taking the market value to more than $17 billion, according to a report. For context, in 2020 the market value was just […]

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  • 8 Tools to Help You Become More Organized, From a Very Unorganized Person

    Organizational tools changed my life forever. Are you always late for everything? Do you never remember where you’ve put your keys? Then, just like me, you are officially an unorganized person! Being disorganized can be stressful and frustrating in every aspect of your life. Especially when it comes to the world of work, organization is […]

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  • Improve Design Skills With These 6 Projects

    Perhaps one of the best ways to improve graphic design skills is to practice them as often as you can: after all, practice makes perfect! Good design skills are an art, and they can’t be learned in a classroom. While expert study and tutorials can dramatically improve your design theory, it is only by hands-on […]

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  • A Look Into the Future of NFT: What Will the Space Look Like in 10 Years?

    In January, Justin Bieber made the headlines when he purchased a non-fungible token (NFT) entitled ‘bored ape’ for $1.3 million. Less than a month later, he purchased another NFT from the same group for $470K. Thanks to him and other celebrities, NFTs have been in the spotlight recently, with many casual observers dismissing the trend […]

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  • 6 TED Talks That All Marketing Students Should Watch

    We all know what the subject would be if we were invited to give our own TED talk, but what about knowing which ones to watch? With so many available, all offering a huge wealth of insight, knowledge, and plenty of humor finding the ideal TED talks for you can feel tricky. If you’re new […]

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  • 4 Elon Musk Marketing Tips You Could Apply Today

    Love or hate him, you can’t deny Elon Musk’s incredible entrepreneurial spirit. Musk is often called a visionary and has had an incredibly prosperous career, including roles as the co-founder of PayPal and Tesla, as well as the founder of SpaceX, Neuralink, and The Boring Company. Musk has achieved all this success despite the fact […]

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  • The Ultimate Design Cheat Sheet for Students

    The phrase cheat sheet can be misleading – most students don’t actually use these for cheating at all! Some professors refer to a cheat sheet as an ‘allowed reference sheet’ and it is a single sheet of paper that you are permitted to carry with you when you are sitting a test or examination. Many […]

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  • 5 of the Best Marketing TikTok Pages to Follow for Inspiration and Advice

    If you’re not already on TikTok then you’re missing out: The social media channel boasts 2.6 billion downloads globally and is considered the rising star of the social media platforms available right now. But, despite what you might have already seen online, TikTok has so much more to offer than silly dances and viral challenges. […]

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  • 6 Tips for Taking Better Product Photos

    It’s important to note that the quality of the photography you use to represent your brand needs to be high: many consumers will associate a high standard of visual presentation with a high-quality product. What’s more, research shows that good product photography is 40% more likely to be shared from your social media accounts. With […]

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  • 5 Celebrities You Didn’t Know Used to Be Designers

    We already know that graphic design is an excellent career choice, but did you know that it’s a role you share with a large cohort of the rich and famous? Many celebrities have used their design knowledge and skills to help them enhance their careers in the limelight. Here are five celebrities that have all […]

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  • 8 Design Tips for Making a Good Concept Even Better

    It doesn’t matter whether you’re new to design or a design pro: every designer knows that creating something great isn’t as easy as it looks. Design is an essential form of visual communication, and conveying the message you want through your design will make the difference between a high-performing creation or one that falls flat. […]

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  • 5 Principles of Psychology You Can Use to Improve A Design

    The impact of good design should not be underestimated. After all, a bulky block of text isn’t going to attract the attention of your customers, no matter how attractive the message is. But there’s more to good design than simply adding plenty of colors and eye-catching imagery. Adding a few psychological tricks in your design […]

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  • 5 Smart Ways to Spend Your Marketing Budget

    If you ever feel like there isn’t enough marketing budget to go around, then you need to consider ways that you can spend smart, rather than spend more. When margins are slim, spending money on marketing can feel intimidating, but it’s important to remember that a good marketing strategy is an essential investment, and one […]

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